If you already have a website up and running but you’re lacking targeted visitors, check out 6 free ways to promote your website:
* Using Videos
Videos are extremely powerful if done right. Choose a topic you’re comfortable to talk about and create a series of videos. You can place these videos on our blog but make sure you also upload them to YouTube and other video websites. You can also choose to have just a text post on your website and the video on the video websites.
Just be creative. There are many types of videos out there. You can simply show your screen, you can record yourself, whatever you want.
Make your videos interesting and captivating.
Podcasts are becoming more popular every day. They allow you to connect directly to your audience and there are many people who prefer podcasts to read a post or watch a video. Just give it a try.
* Using Forums
Start up by creating a spreadsheet of all the forums in your niche. Open an account with each one of them and create a signature with a link or two pointing to your website. Then, search for threads where you are able to give a good insight. The more answers you give, the better. This will make you not only have more links pointing to your website (within your signature) as it will also allow you to become an authority in your niche since other people on the forums will start to recognize you.
Although they’re not so commonly used nowadays, it’s always good to have links pointing to your website. And with articles sites, you can have this through the “Resource Box” at the end of the article.
* Commenting on other Blogs
There are many blogs that still have their comments open. Just make a list of the best blogs in your niche, and check the ones that allow you to have a link to your website. Then, once a day, go through all those blogs you found and see if you can leave a relevant comment. Make sure not to spam or saying anything redundant. Your credibility is on the line here.
* Guest Blogging
Guest blogging is pretty common nowadays and there are many blogs accepting guest posts. Again, you need to make a list of the most relevant blogs that accept guest posts and see their guidelines carefully. Then, just follow them and try to be accepted. Make sure the blogs you choose allow you to have at least one link pointing to your website.
Each one of these methods works on its own; but it’s far better to use them all to see more results, sooner. Consistency is the key and with time, you’ll see a steady growth in your new visitors and visitors coming back to your website.
Local is all the rage these days as more and more businesses realise the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure that your website is taking advantage of the best options for local prospects.
1. Optimise your website content
To attract a local audience, you need to look trustworthy and professional. Start by making sure that your website content is fully optimised. Include concise and relevant information, such as your locations, contact numbers and email, as well as an interactive map showing where you can be found. Showcase customer stories, FAQs and a blog to have a more personal approach.
2. Go mobile
According to Google and Nielsen, 75% of mobile searches for local stores and services lead to a store visit, a purchase, more research, or a call. This undeniable opportunity cannot be missed by local SMBs. Make sure to incorporate mobile response into your game.
3. Get found in listings and directories
Your local presence will not be complete if you can’t be found in local directories online. Own all your listings by providing updated information. Get listed on Google Places for Business as well as Local Google+ pages. These will help you provide accurate information to customers as well as communicate with them and get more exposure.
4. Use social media to your advantage
Social media is a powerful tool for online business, making and breaking businesses. Make sure that you have active social media profiles in the various platforms where your customers can reach you. This doesn’t stop at just creating a Facebook page.
Analyse your target audience and find out what platform they would likely use more, such as Pinterest or Instagram for fashion or food, and maintain a strong presence there. Knowing how people use different platforms is invaluable, such as how Twitter for quick questions and shout-outs, or Facebook for sharing content and stories.
5. Use localised Search Engine Marketing
Increase people’s awareness of your business with pay-per-click ads on search engines. Choose keywords that are most relevant for your business within the area. This will allow your company to target the audience in the specific area and give you a competitive advantage over other businesses.
6. Find your voice
Many companies attract a large following by having a distinct approach – a human touch or voice behind the business. Find the personality to build your business around, whether that’s incorporating a family business approach or quirky language. This will help local audiences to recall your business when they are looking for your services.
7. Get involved in the community
Local visibility can be greatly improved by being involved in local events. One way to do this is organising a drive for a good cause that will benefit a particular local audience. Not only do you generate good public relations, but you also get to give back to the community that supports your business.
8. All about branding
Branding is a must, whether you’re a small business or a more established one. This includes not just a logo or a tagline, but the overall image that you project within the community. Give your branding a local touch by including local trends, expressions or approach.
9. Encourage local reviews
With so many people with access to the web, prospects are able to find what others say about you with just a few clicks. This is why having reviews from genuine customers is important. The more good reviews your business receives, the more likely it is that people will choose what you have to offer.
10. Join local business organisations
Getting involved in local business organisations is a good way of establishing ties within the larger business setting. This will help you build your network and be more visible in the community.
11. Closely monitor results for continuous improvement
Lastly, striving for further improvement is important for any business, big or small. Monitor the results of your efforts and analyse where you can still improve. Listen to customer feedback and make sure to lessen negative talk across the web.
When it comes to local presence, it’s a good idea to build a business that your audiences can relate to, something that can have a certain bearing on their daily lives. These steps will help you on your way.
When it comes online, web presence is everything! With Crazy Domains Web Hosting packages and services, we assure you that your local presence is at its peak. We offer the hottest, most affordable web deals in the Philippine market today! Start with one of our web packages now! Get extremely fast loading times and a massive 150GB storage space.
Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven’t worked enough on the UX and UI elements for making the visitors turned to buyers.
Experts in the web development realm have been consistently providing great conversion tips to assure website’s success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.
Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.
Improvement in the Site’s design along with Navigation
While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links.
Place up-to-date and engaging content
The notion that “content is the king’ applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.
Put enticing headings and clear CALL-TO-ACTIONS
To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.
Create Buyers Personas to target the right audience
Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.
Go for A/B testing
To ascertain a good rate of conversion in your site, it’s about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.
Use responsive or mobile-friendly design
According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.
Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.